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Is your affiliate site struggling to make money? It’s frustrating to put countless hours of work into your website, only to see little or no return for your effort.
Fortunately, in addition to making sure your content is fleshed out and vetted for quality, you can take several other steps to drive the right kind of traffic to your website and increase your conversions.
Keep in mind that even if your content is already generating traffic, the traffic you’re generating may not be the right kind. Your goal should be to attract shoppers. And, to do that, you need to optimize your website for shoppers. Here are four steps you can take to begin attracting more targeted traffic to your website.
1. Optimize for keywords with commercial intent.
At first, your content strategy may revolve around choosing keywords that are easy to rank for, or those that will drive a lot of traffic.
While traffic volume is an important metric overall, driving a lot of traffic to your site may not do much to earn you affiliate commissions. And that may mean your conversion rate isn’t very high.
This might result because the keywords you’re using lack commercial intent. This means keywords that buyers are using to search for products they’re interested in. It stands to reason that if you target keywords buyers are using, you’ll have a better chance at converting them.
Your keywords, in fact, may be way off base: Words like “really,” “hilarious,” “actually,” “accidentally” — and others you’re likely to find in BuzzFeed titles — will drive a certain kind of traffic. But that may not be the type to help you generate a high number of sales.
Instead, look for opportunities in words like “discount,” “sale,” “best” and so on. These words often align with buying intent.
While keywords with commercial intent may not generate as much traffic as words with entertainment value, the former are still more valuable to you as an affiliate marketer; you’ll find out that you will earn more using the right terms.
Naturally, you’ll want to do your own keyword…