AAP commits to member-centric overhaul of digital platforms, communications | AAP News

Frustrated with not being able to find your AAP member benefits or educational resources
online? Tired of trying apps that just don’t work? Not feeling connected to your pediatric
home?

The Academy’s newly launched Digital Transformation Initiative (DTI) aims to resolve
frustration with these issues and more.

“The Board of Directors has approved a bold initiative to respond to our members’
needs and address their concerns. The overarching plan is to retool and revamp AAP’s
digital landscape to be easier, more member-centric and highly collaborative so that
members can focus on what really matters: the health of all children,” said AAP CEO/Executive
Vice President Karen Remley, M.D., M.B.A., M.P.H., FAAP. “This transformation is linked
to our mission. We will need everyone engaged and involved.”

The DTI will evaluate and improve digital products across the Academy that will result
in the improved user experiences across groups, including early career pediatricians,
generalists, subspecialists and the public. These improvements are designed to bridge
the gap between members and their desired support for learning and access to resources,
so they can better care for children. The path to bridging this digital gap includes
the following:

  • Provide an online community that inspires knowledge-sharing and advocacy.
  • Present a unified member experience that builds trust and credibility among members
    and the public.
  • Improve products and tools to facilitate learning and easy consumption of personalized
    and searchable content.

The Academy’s commitment to this multiyear initiative is reflected as Goal #4 in its
five-year strategic plan: Enhance the Academy’s communication with members and stakeholders.
The AAP Board of Directors offered its full support of the initiative, following a
presentation in May that included a project roadmap.

“This is so encouraging,” said Elizabeth Meade, M.D., FAAP, chair of the AAP Section
on Early Career Physicians Executive Committee, following the board presentation.
“I am so happy that the DTI is moving to fruition.”

Adage Technologies of Chicago, the consulting firm overseeing the initiative, interviewed
AAP members, staff and board members. These interviews offered insight into user experiences
and…

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