Announcing the Purchase of an 8,000 Sq Ft Property on Brown Street, Expansion of Our Gift and Bottle Shop and Start of a Tap Room/Brewery in Rhinelander, WI

Ms. Jyoti Auluck, Founder, President and CEO of Rhinelander Brewing Company is “tickled pink” and “over the moon” to announce a major expansion of her operations in downtown Rhinelander, WI. She has purchased an 8,000 sq ft property at 43 S. Brown St in downtown Rhinelander where she will open a tap room and a brewery that will produce its craft beers including a new line of small batch craft beers – Hodag Ales (design shown below).

The new building will be the headquarters of the company. It will feature a taproom with 10 of its tastiest craft beers as well as offer tours and tastings to the public. It will also have a gift shop and retail shop for beer to take home in growlers, cans and bottles and a historic brewery memorabilia museum. Ms. Auluck is urging local residents to donate to the brewery any historic Rhinelander or other area breweries’ memorabilia they might have. Donated items will be displayed for enjoyment by locals and visitors alike. The donators names will be acknowledged in the museum with the display of the artifacts.    

A local brewer and craft beer enthusiast Al Ewan is the new brewmaster and Brenda O’Rourke is the manager of the taproom, retail Store and bottle Shop. This is a culmination of Ms. Auluck’s dream to revive Rhinelander beer production in the city of Rhinelander, WI.

As people in the Midwest still recall fondly, the historic Rhinelander Brewery produced the finest beers at its brewery from 1882 to 1967, owned by Otto Hilgermann and Henry Danner located at Ocala Street in Rhinelander, next to the Pelican River. – The former brewery location is now the Eye Clinic of Wisconsin at 2 E Ocala St. It was closed just like hundreds of other breweries closed with the advent (and aggressive tactics) of multi-national mega breweries. Interestingly, Mr. Hilgermann and his family lived in the house across the street from the brewery at 919 Arbutus St. complete with a 5 foot tunnel under the street and a 2 inch beer pipeline to his house. For many decades, Rhinelander Shorty was one of the most successful regional brands sold in the Midwest including Minnesota, Illinois, Indiana and of course, Wisconsin.

During the period from 1882 to 1967, Rhinelander Brewery put Rhinelander on the map. Its returnable Rhinelander Export Lager and of…

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