Award-Winning New York Agency GLOW Expands Entertainment Marketing Business With West Coast Presence

Entertainment executive and digital marketing veteran Randy Malinoff has joined New York based GLOW as Chief Growth Officer for the West Coast.

GLOW’s history of success is impressive, and its client list speaks volumes about the quality of the agency and expertise.

GLOW, a leading social and digital marketing agency, announced their expansion to include the opening of a West Coast presence in Los Angeles. It also announced the appointment of entertainment industry veteran Randy Malinoff to its new position of Chief Growth Officer for the West Coast.

The move is a natural progression of continued growth for the agency, which has built a strong reputation in entertainment marketing. The new presence will allow GLOW to capitalize on its marketing expertise to enhance service to existing clients and expand its roster. The agency has created successful social and digital campaigns for marquee clients, including HBO, Spotify, Hulu, Viacom and IFC.

Malinoff, previously COO & Executive Vice President of Wizard World Comic Con and Head of Direct to Consumer e-commerce at Universal Music Group, will develop and manage GLOW’s West Coast business. In that capacity, he will work closely with movie studios, television networks, music companies, talent, and select content creators.

“We are excited to have Randy on board to build a West Coast presence for GLOW,” said Peter Levin, CEO. “The move to have an LA presence has always been in the plan. Today our team is stronger than ever, and our depth of expertise will instantly extend a world-class agency offering to the Los Angeles market, the center of the entertainment industry, that will serve both new and existing partners.”

“I am thrilled to join GLOW at this exciting point in its history and in this important role in today’s competitive environment,” Malinoff said. “Its history of success is impressive, and its client list speaks volumes about the quality of the agency and its expertise.”

At Universal Music Group, Malinoff led the revenue generation, marketing and development of artist stores for Lady Gaga, Justin Bieber, Maroon 5 and many others. Before that, he was Senior Vice President of Digital at NBCUniversal, leading strategy and digital…

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