In the era of the internet, businesses are now more likely to invest in online advertising methods. Marketers spend millions of dollars on the latest advertising tricks and techniques. Entrepreneurs are spending days and nights in their efforts in improving their website design and development, search engine optimization and other marketing tactics.
But traditional advertising methods are still effective for your business. You can’t afford to ignore these tactics.
The adage “traditional advertising is dead” simply isn’t true! It is very much alive. It’s still one of the most effective and efficient ways of reaching a mass audience; that’s why it’s called mass media.
So what is traditional marketing? Here’s the definition from Marketing-Schools:
“Traditional marketing is a rather broad category that incorporates many forms of advertising and marketing. It’s the most recognizable types of marketing, encompassing the advertisements that we see and hear every day. Most traditional marketing strategies fall under one of four categories: print, broadcast, direct mail, and telephone.”
You might say to yourself, “I have an online business, so I have no need for traditional marketing.” But it provides you with a lot of opportunities you might be missing out on.
According to one study, 72% of people deemed traditional sources as more trustworthy compared to digital methods.
In another study, 47% of respondents believed traditional forms of advertising were effective, while only 18% thought the same about company websites.
The best thing? This type advertising enables you to interact with real people in real time.
In this article, you’ll discover 5 old school but effective traditional advertising methods that you can integrate into your marketing strategy to improve your marketing ROI.
1. Print Advertising
Print media may have declined, but there are still many lovers of the printed medium. For older, more educated, and wealthier classes of people, newspapers and magazines are still the preferred option in comparison to the digital version of the news. Magazine advertising can offer an ROI of 79%, expanding to 177% over 12 months.
Consider thinking outside the box when it comes to your printed media. Taking out ads in publications is one method, but you might also create presentation binders that you distribute at special events or conferences.
2. Billboards/Display Banners
Billboards and display banners are one of the quickest ways to…