Bloomingdale’s Launches Glowhaus

Glowhaus Shop at Bloomingdale’s Soho

Bloomingdale’s is bringing a new beauty space to their shoppers with the launch of Glowhaus. This new makeup and skincare boutique, packed with niche beauty brands, will open hard-shops in five Bloomingdale’s locations including Roosevelt Field (NY), San Francisco (CA), Sherman Oaks (CA), Soho (NY) and South Coast Plaza (CA) on August 30th. Beauty lovers across the country can also experience the obsession-worthy makeup and skincare finds that Glowhaus has to offer by visiting the online shop at bloomingdales.com/glowhaus.

Glowhaus is a space for the beauty-obsessed shopper to browse, discover and play. The shop is a “beauty happy place” that gives customers access to the top trending looks and latest must-have products- from makeup to masks. The brand-agnostic staff will offer guidance to those who need it but give space to those who prefer to browse on their own.

“We are thrilled to launch Glowhaus at Bloomingdale’s,” says Stacie Borteck, Bloomingdale’s Vice President and DMM of Cosmetics. “This beauty space not only brings a new round-up of trend-setting vendors and products to our customer but also gives her a new environment to shop, discover and play.”

Glowhaus brings over 30 new brands and around 800 products to the Bloomingdale’s girl. This includes some of the best products from brands she already loves to amazing finds from new ones she needs to know. Everything in the shop is under $100. The price point and vendor offering caters to the millennial minded shopper. Over half of the assortment is dominated by color from brands like Beauty Blender, Context Skin, CoverFX, Flirt!, Kosas, Lash Star Beauty, Lime Crime, NudeStix, RMS Beauty, Rouge Bunny Rouge, Suva Beauty and The BrowGal. Bloomingdale’s is also introducing their own line of eye palettes, only available at Glowhaus. Skincare brands like Frank Body, GlamGlow, Grown Alchemist, Mario Badescu, Saturday Skin and Supergoop also have a large presence. A special section of the shop called “Grab and Glow” is home to novelty beauty products and tools from brands like Bio-Republic, Ciate, Kaprielle, Deborah Lippman, Lano, LIT Cosmetics, Makeup Drop, Makeup Eraser, Patchology, Preheels,…

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