Bonefish Grill Is America’s Favorite Casual Dining Restaurant in New Market Force Information Study

Graph 1 – Favorite Overall Casual Dining Chains

Bonefish Grill is America’s favorite casual dining restaurant, according to a new study by Market Force Information® (Market Force). Nearly 8,000 consumers were polled for the study, which ranks casual dining restaurant chains in seven categories: general menu, pizza, Italian, breakfast, buffet, steakhouse and seafood. Bonefish Grill ranked No. 1 overall.

The nationwide study also found that tablets are failing to enhance the dining experience, Yelp greatly influences casual dining restaurant choices and guests are primarily using mobile apps to check menus.

Bonefish Grill Swims to Top to Claim No. 1 Spot Overall

Across all categories studied, Bonefish Grill received the highest scores on Market Force’s Composite Loyalty Index, with a 68% score. Maggiano’s ranked second with 60%, Pappadeaux third with 58%, Texas Roadhouse fourth with 57% and Carrabba’s Italian Grill was fifth with 56%. [See Graph 1].

What sets Bonefish Grill apart? Guests believe it has the highest food quality, friendliest service and most inviting atmosphere. Cheddar’s was found to offer the best value among the top ranked brands, and Maggiano’s stood out for delivering an experience, not just a transaction. While Sweet Tomatoes has the fastest service, it ranked lowest of the top ranked brands for friendly service. Pappadeaux, Pizza Ranch and Carrabba’s all performed consistently well, earning top-three rankings in one or more of the categories. [See Graph 2]

General Menu Chains

Texas-based Cheddar’s Scratch Kitchen, which is known for its made-from-scratch meals and was recently acquired by Darden Restaurants, ranked No. 1 among general menu restaurants for the second consecutive year with a score of 54%. Cracker Barrel held steady in second place with 46%, BJ’s Brewhouse ranked third, Cheesecake Factory and Ruby Tuesday tied for fourth, and Red Robin ranked fifth. [See Graph 3].

Not surprisingly, Cheddar’s excelled in all of the areas that matter most to guests, ranking first for quality food, value, friendly service, atmosphere and overall experience. Ruby Tuesday narrowly edged out Cheddar’s for fast service. Cracker Barrel earned second-place rankings for value,…

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