butter LONDON Collaborates with Pantone as the Official Beauty Partner for the Pantone Color of the Year 2018 Collection

butter LONDON x Pantone

Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection. – Sarina Godin, butter LONDON President

butter LONDON, the prestige color cosmetics and nail lacquer brand, is proud to partner once again with Pantone, the global color authority, to introduce the Color of the Year 2018, PANTONE® 18-3838 Ultra Violet. butter LONDON and Pantone have joined forces to co-create an exclusive collection featuring the brand’s cult-favorite formulations in the Pantone Color of the Year 2018 and complementary tonal hues.

“We are thrilled to continue our partnership with Pantone as the exclusive beauty partner for Color of the Year 2018,” says butter LONDON President Sarina Godin. “As a brand we are obsessed with color, so the relationship with Pantone has been a natural pairing. Ultra Violet translates perfectly to beauty, and we are delighted to celebrate this inventive, inspirational shade in our limited edition collection.”

Meet Ultra Violet, a provocative purple that speaks volumes and takes us to a place where imagination runs wild. Leave it to us to bring you an extraordinary collection packed with sophisticated colors and dreamy textures inspired by Ultra Violet’s magical thinking. Look beyond the ordinary and check out violet’s new vibe. The limited edition collection includes:

Nail Lacquer, 8-Free, highly pigmented nail color (6 SKUs, $10 each)

  •     Ultra Violet, Misty Lilac, Hydrangea, Iced Lavender, Mauvelous, Purple Reign

Plush Rush Lip Gloss, Plumping, luscious lip color (3 SKUs, $20 each)

  •     Ultra Violet, Electric, Mystic

Lippy Liquid Lipstick, Full coverage, high shine liquid lipstick (3 SKUs, $18 each)

  •     Ultra Violet, Canyon Rose, Wild Orchid

Glazen Eye Gloss, Breakthrough wet-effect sparkling eye shadow gel (1 SKU, $24)

Glazen Lustrous Liner, Long-wear metallic liquid liner (1 SKU, $19)

butter LONDON + Pantone Color of the Year 2018 Collection 4-Piece Kit (1 SKU, $36)

  •     Nail Lacquer, Plush Rush Lip Gloss, Glazen Eye Gloss, and Glazen Lustrous Liner in Ultra Violet

“The inherent complexities of Ultra Violet make it the perfect hue for every mood, ranging…

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