Digital Advertising – The San Diego Union-Tribune

To download a pdf with complete print specifications, click here.

COLOR SPECS:
Newsprint advertising supports CMYK inks only.
(PANTONE & RGB colors must be converted to CMYK prior to ad submission.)

IMAGES SPECS:
Grayscale / CMYK images = 300 dpi
Bitmap/ line art = 600 to 1200 dpi

OTHER SPECS:
Line screen = 100 lpi
Total Ink Coverage = 220%
Dot gain = 35%
NO halftone screens, transfer functions or postscript color management.

REVERSED & COLORED TYPE:
Reversed and colored type should be sans serif and no smaller than 14 point.

SOLID REVERSED:
Solid reverse areas must be screened at 80% if they occupy more than 30% of the area in ads of 10 column inches or larger.

BLACK COLOR USAGE:
Please pay special attention to your program’s black color swatches. Many swatches that appear to be black may actually consist of C/M/Y/K mixes. Black body copy should always be 100% black only.

PRE-PRINTS (flyers & other non-newsprint products)

COLOR SPECS:
Pantone Colors may be used in certain pre-print products. (check with your U-T Acct. Exec. prior to ad production.)

IMAGE SPECS:
Grayscale / CMYK images = 300 dpi
Bitmap/ line art = 600 to 1200 dpi

OTHER SPECS:
Line screen = 150 lpi
Total Ink Coverage = 280%
Dot gain = 5%-10%
NO halftone screens, transfer functions or postscript color management.

REVERSED TYPE:
Reversed type should be sans serif and no smaller than 10 point.

BLACK COLOR USAGE:
Please pay special attention to your program’s black color swatches. Many swatches that appear to be black may actually consist of C/M/Y/K mixes. Black body copy should always be 100% black only.

Standard-Page Column-Widths
Columns Actual Size (In.)
1 column 1.53 inches
2 columns 3.22 inches
3 columns 4.92 inches
4 columns 6.61 inches
5 columns 8.31 inches
6 columns 10 inches
Standard full page 6 columns (10 inches) wide x 21.5 inches
Standard double-truck 12 columns 21 inches
Gutter 12 points  
Standard Tabloid-Page Column-Widths
Columns Actual Size (In.)
1 column 1.53 Inches
2 columns 3.22 Inches
3 columns 4.92 Inches
4 columns 6.61 Inches
5 columns 8.31 Inches
6 columns 10 Inches
Standard full page 10 inches w x 10 inches h
Standard double-truck 12 columns 21 inches
Gutter 12 points  
Modular Tabloid-Page Column-Widths
Columns Actual Size (In.)
1 column 2.37 Inches
2 columns 4.92 Inches
3 columns 7.46 Inches
4 columns 10 Inches
Modular full page 10 inches w x 10 inches h
Modular double-truck 12 columns 21 inches
Gutter 12 points  
Classified…

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