Head of Marketing – Charlotte Agenda

Mission:
2ULaundry is on a mission to give people time back to do what matters most in life starting with a new experience and solution to the world’s most hated household chore…laundry.

How is this possible? We merge next generation logistics technology, an innovative cleaning process, and an old-fashioned philosophy dedicated to customer satisfaction. People trust 2ULaundry with their most treasured garments because of our unwavering commitment to the perfect customer experience and our obsessive passion for quality. We’re proud to say 98% of our customers have a washer and dryer in their home. That’s the power of the world-class quality, service and convenience we provide. 2ULaundry is a household brand that more and more people are welcoming into their homes every day.

2ULaundry is growing rapidly since launching in 2016. We have raised $3M in funding, were voted Startup of the Year in 2016, and recently joined the world renown Techstars Accelerator Program in Atlanta, GA. We are a collaborative team of about 35 people across marketing, operations, customer experience, product, data, finance and engineering, with offices in Charlotte, NC and Atlanta, GA.

Description:
We’re expanding our team and are looking for a passionate and seasoned leader to join us on this unforgettable journey. As Head of Marketing, you will own 2ULaundry’s marketing strategy and will fuel the growth of our loyal and engaged customer base. If you’re excited by this challenge, and motivated to surpass quantifiable marketing goals, you might be a great fit.

The Head of Marketing will drive strategy and execution to build brand awareness and messaging, plan and optimize marketing spend, run paid marketing channels and drive lifecycle marketing strategies. The role will oversee all efforts around segmenting, targeting, and communicating with customers, with an eye toward building awareness and driving cost effective new customer acquisition. As you can see it’s a role that allows a true marketer to work across all aspects of marketing to help us bring our best service to our customers.

What you’ll do:
Responsible for the the 2ULaundry brand
• Constantly refine and update our customer discovery, segmentation, market positioning and brand.
• Work with company leadership team to refine and manage our brand pack (logo, fonts, usage in media, etc).
• Assist with the development of key metrics for our marketing strategy.
Digital marketing and inbound demand…

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