Innovations Explores Over-the-Counter Cold Shortening Products with Matrixx Initiatives, Inc.

DMG Productions is excited to announce that Matrixx Initiatives, Inc., the makers of Zicam® Cold Remedy products, will be featured in an upcoming episode of the highly acclaimed television series, Innovations with Ed Begley Jr., airing third quarter 2017 on FOX Business.

In this episode, Innovations will explore Zicam’s popular line-up of over-the-counter homeopathic cold shortening products, including its newest addition, ZICAM® Cold Remedy Medicated Fruit Drops in orange, lemon and cherry flavors. Viewers will be introduced to Zicam® Cold Remedy and experience the brand’s unique product benefits, enabling consumers to shorten the length of a cold when taken at the first sign of symptoms.

“Matrixx Initiatives’ ability to bring new products to market quickly, access and support distribution at retail, and engage the consumer with clear and compelling communication, has enabled the company’s success and continued development of the Zicam brand with U.S. consumers,” said Lisa Glassman, producer for the Innovations series. “We look forward to exploring this on our show.”

“At Zicam, we are always looking to create new and innovative ways to help people feel their best,” said M’lou Walker, CEO of Matrixx Initiatives. “We are excited to partner with Innovations to take viewers on a journey to uncover cold shortening products designed for a variety of consumer preferences and most importantly, busy, on-the-go lifestyles.”

About Matrixx Initiatives:

Matrixx has been engaged in the development and marketing of better ways to feel better through over-the-counter health care products that utilize innovative drug delivery systems for over 20 years. Matrixx Initiatives manufactures and markets ZICAM® brand homeopathic and allopathic OTC products. Zicam® Cold Remedy products reduce the duration of a cold, when taken at the first sign and used as directed. While most cold medicines are designed just to mask cold symptoms, homeopathic Zicam® Cold Remedy is completely different®, because it has ingredients that are clinically proven to shorten a cold. With Zicam® Cold Remedy’s cold shortening powers, you can get back to the real you – the person you are without a cold- faster. Zicam® Cold Remedy is the #1 cold shortening…

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