ironSource Launches 4D™ Interactive Ads

ironSource Playworks Studio creates the 4D ads entirely in house

We’re breaking the fourth wall of advertising by actually asking users what they want, so they can take a more active role in their ad experiences. The adventures are dynamic, and change according to what the user selects. That’s true interactivity.

Leading mobile monetization and marketing company ironSource today announced the launch of 4D Interactive Ads, which through interactive ‘choose your own adventure’ journeys, encourage users to become active participants in their ad experiences. Effectively breaking the fourth wall of advertising, 4D Interactive Ads take the user through various scenarios, inviting them to select their preference, with the ad changing based on their choices. In addition to creating enjoyable, personalized mobile ad experiences for users, 4D Interactive Ads provide advertisers with unprecedented in-ad user behavior data, enabling them to better understand their audience.

“Interactive ads like playables are making headlines this year for capturing users’ attention in ways the mobile industry hasn’t seen before. 4D ads, however, take this sort of interactivity to the next level, using personalization to drive the experience,” said Dan Greenberg, Chief Design Officer at ironSource. “We’re breaking the fourth wall of advertising by actually asking users what they want, so they can take a more active role in their ad experiences. The adventures are dynamic, and change according to what the user selects. That’s true interactivity, and more importantly, drives significant increases in brand recall, and intent to purchase.”

4D ads are the latest format in ironSource’s extensive interactive ads suite, which also includes playable ads, interactive end cards and AR ads. ironSource’s Playworks Studio, which is made up of designers, animators, developers, video producers, copywriters and analysts, produces all the creatives entirely in-house, combining data-driven insights, extensive A/B testing, and creative expertise to create ad units that consistently outperform industry benchmarks.

4D ads are based on video content, with interactivity layered on top, using a ‘choose your own adventure’…

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