A skincare advert fronted by Jorgie Porter has been taken off the air after the Advertising Standards Agency (ASA) ruled that it implied ‘children were likely to be ridiculed or bullied’ if they did not use the product advertised.
The former Hollyoaks actress has linked up with Proactiv for the campaign, which saw Porter starring in a number of adverts – one, which you can see below, has Porter describing the various methods she has tried in the past to get rid of her spots.
One advert in particular from the campaign has now been pulled following a small number of complaints to the ASA.
The clip in question saw Porter recall her experiences with bullying while at school, remembering how one of her classmates once yelled ‘Oi spotty’ at her.
Saying that she felt ‘so gutted’ by the insult, Porter went on to say: ‘When you look in the mirror, all you see is how bad your skin is. It’s so frustrating, and what can you do about it? It’s hard to cover up.
‘It’s your face. When nothing works, you’re so sad and you just think, “Well that’s me now forever.”
‘I was so, so happy when I discovered Proactiv+. It changed everything. I get so many compliments about how good my skin is now, which I thought I would never hear anybody say that to me.’
‘When you find something that works, it’s a bit of a miracle.’
Four viewers have complained about the advert, arguing that it ‘implied that children were likely to be ridiculed or bullied if they had bad skin and did not use the [Proactiv+] product.’
The ASA have upheld the complaints, stating: ‘We considered that the ads created a direct link between an incidence of bullying in her childhood as a result of her bad skin and a product she said had made her skin clearer.’
‘The ads were shown on a children’s television channel and therefore children would have been watching.
‘We considered that because of the potential harm to children who saw the ads, they required a scheduling restriction to keep them away from programmes which were commissioned for, principally directed at or likely to appeal particularly to children.
‘For those reasons, we concluded that the ads were harmful and breached the Code.’
The advert in question can no longer…