Lead Liaison and Administrate Team Up to Educate Training Companies on Scaling Marketing

Less than half of attendees (42%) reported experience with marketing automation, and 46% of attendees were not able to say with confidence that their leads were being nurtured.

Lead Liaison and Administrate teamed up this week to conduct a live webinar covering challenges that training and development companies face when managing their marketing and sales efforts. “How Training Companies Can Scale Marketing” focused on the many ways marketing automation complements and supports training efforts.

The webinar had a fantastic turnout. Companies across the globe dialed in to listen to hosts Ryan Schefke, Customer Success Manager at Lead Liaison, and Troy Michels, Chief Product Officer at Administrate, discuss their joint solutions.

What’s specifically unique about this webinar is that Administrate is a Lead Liaison customer as well as a partner. “We use our own tools in addition to Lead Liaison for our sales process, so we know how this works first hand,” says Troy Michels at Administrate.

The event focused on how training and development companies can scale marketing, pass qualified leads to sales, and how to progress those leads through the sales funnel to revenue. It comes on the heels of a recent integration announced earlier in the year. Businesses can now combine the power of both solutions to strengthen relationships, provide sales insight, scale operations, and manage training sales funnels.

The event also revealed some interesting statistics about training companies. Less than half of attendees (42%) reported experience with marketing automation, and 46% of attendees were not able to say with confidence that their leads were being nurtured. Sixty-three percent of attendees said they could not confidently predict revenue for the next month. The webinar addressed how Lead Liaison’s marketing automation solution, paired with Administrate’s training management system, could automate nurturing and help predict revenue.

A recording of the webinar can be found here. To learn more about Administrate and Lead Liaison’s partnership, visit this webpage. Lead Liaison and Administrate used GoToWebinar as their webinar hosting platform, however they managed the entire invitation, reminder, and follow-up process…

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