Every year fans hope that Sunday Ticket will become available for people outside of the DirecTV — and now AT&T — world. Every year people search on how to stream every game. And every year people end up disappointed because they can’t get access to every NFL game and the Red Zone channel. This year is no different.
There was some hope that DirecTV would loosen its grip on Sunday Ticket and allow people outside of the satellite company’s subscriber base once it merged with AT&T. Instead it’s the same as it ever was. Again, it didn’t look like it was going to be that way only a few years ago. Instead it’s the same deal. If fans aren’t able to get DirecTV for some reason, they can purchase two streaming options: one without Red Zone for $280 and one with Red Zone for $380. People can see if they are eligible here. If for some reason fans have their own residence, don’t live in a large city, don’t go to college — A.K.A. mostly everyone — well then they are out luck.
Here’s the weird thing. Some people who have DirecTV already are actually eligible to buy the streaming option. This makes no sense, but the entire deal doesn’t make much sense. DirecTV — again now AT&T — pay a boatload for exclusive rights to Sunday Ticket. The idea is that Sunday Ticket will actually get people to subscribe to the DirecTV service. Afterall, a subscription has a much larger monetary return than a one-time purchase. That’s fine if that’s their idea, but they are leaving incremental money on the table.
DirecTV should be selling standalone Sunday Ticket package for whatever they want. People will pay. That’s extra money. Make it simple. If people are in an area where they can get DirecTV, but just want Sunday Ticket, charge them $500 or more. If they are in an area where they can’t get DirecTV but want the Sunday streaming package charge them the $280 or $380. This allows people who really want the package, but don’t want the hassle of switching cable/satellite providers, to still purchase Sunday Ticket.
DirecTV already makes a boatload off selling Sunday Ticket to bars. Bars are charged for occupancy if they have Sunday Ticket. A bar with a 200 person occupancy but 20 people sitting inside are getting charged for 200 people — it works the same for PPV fights as well.
Everything is moving to a streaming/a la carte model anyway. At this point DirecTV is just fighting with the future and leaving money on the table. People with Comcast…