Sky-owned NOW TV has confirmed its prices will increase next month
Now TV customers could be faced with a price rise for their summer viewing – including Game of Thrones, Sky has confirmed.
The online video service, which first launched back in 2012, offers viewers the chance to stream premium Sky content – including movies, entertainment, and sport – live or on-demand with a daily, weekly or monthly rolling subscription.
Now TV customers are currently charged £6.99 a month for the Entertainment Pass, which includes access to 11 channels, including Sky Atlantic, Comedy Central, Sky 1, Fox, ABC, Sky Living, and more.
However, that price is set to increase to £7.99 on August 15th 2017 – which falls just before the final two episodes of the seventh season of Game of Thrones air on Sky Atlantic.
This new price rise means Now TV is more expensive than video on-demand rival Netflix, which charges £7.49 for its HD streaming plan (Netflix does offer a standard definition plan for £5.99 a month).
Sky and Now TV remains the only place to watch HBO shows at the same time they are broadcast in the United States – a key selling-point for any Game of Thrones fans trying to avoid spoilers.
Only the Entertainment Pass, which includes access to 11 premium channels, will see a price increase
Sky confirmed its upcoming price increase to Express.co.uk.
A spokesperson for Now TV said: “Over the last two years we’ve given our customers more channels, new features, and expanded our offering to more than 8,000 individual episodes, including 250 box sets – and until now, we’ve done all that without putting up prices.
“Today’s change will allow us to continue to invest in more great content for the Entertainment pass, bringing customers’ even more exciting new shows and innovations.”
Prior to this newly-announced price hike, the last time Sky increased the price of its Now TV Entertainment package was 2014, when the Entertainment Pass was bumped from £4.99 to £6.99.
It’s worth pointing out Sky TV has added two more channels to the TV Entertainment Pass – Viceland and Nat Geo Wild – since its last price change.
The company has also added an additional 250 hours of documentaries since February.