Sharon Friedes, former advertising director at the Albuquerque Journal and Beaumont Enterprise, has been named to the same position at The Gainesville Sun.
Sun Publisher Jim Doughton said Monday the newspaper is pleased to have a forward thinking leader like Friedes to lead its advertising team.
“She has a great sense of community and is looking forward to making Gainesville home,” Doughton said.
Friedes was the director of the Albuquerque Journal and the Beaumont Enterprise for four years combined (2015-2017, 2013-2015), where under her leadership, her team brought in $18 million and $9 million annual advertising budgets, respectively.
Also while at the Enterprise, the advertising department doubled its year over year digital services revenue in the first six months of 2014. At the Journal, she said she turned the advertising sales team’s mentality from a “no” to a “yes mentality,” as in “yes, they could set goals, meet them and create something solid.”
At The Sun, Friedes said she’s not going to come in and change everything — you can’t fix what isn’t broken, she said — but improvements can be made.
“I’m going to take my fresh perspective — meaning that I haven’t been here that long,” she said. “And I’m going to poke and prod and see what it is that I can improve.”
She said she hopes to expand the staff, and plans to reach out to students in the journalism and marketing programs at the University of Florida and make them excited about working at The Sun.
She said she’s going to reach out to the business community as well and make them aware of the different types of available advertising, not only in print but online.
“We have a fantastic digital product suite,” she said.
Friedes started her career in advertising at Miami Herald Publishing Co. as an advertising account executive.
Originally, she reached out to its human resources department while she was still at Florida International University, where she was earning a bachelor’s degree in English language and literature. She wanted an editorial position.
But a member of the newspaper’s advertising department said her bubbly personality would make for a great salesperson.
She remained in the position for more than five years before taking a 14-year break to raise her two children.
Friedes returned to the industry, worked her way up at The Florida Times-Union to the position of automotive and real estate…