Thank you, Netflix (NFLX), for saving my child’s brain from online advertising — Quartz

I grew up under a barrage of brainwashing, overstimulating commercials. Streaming services offer the next generation a neurological reprieve.

You don’t have to say it — kids these days watch way too much TV. According to a 2016 Nielsen report, children between the ages of 2 and 11 watch even more than teens, clocking 23 hours of television every week.

There is no doubt that I would prefer my son to get outside. But if you’re going to have some TV time in your home, the Internet has brought us a silver lining: streaming services with almost zero ads.

It’s trendy to say that all media and entertainment are bad for everybody — and there’s certainly a lot of low-brow programming out there to support that theory. But as someone who’s built his career in technology and communication, I won’t accept going off the grid as a solution. I want to help my son see both the incredible value and significant dangers of television and media so that he has the tools and experience to navigate an increasingly connected world.

Enter Netflix, an accidental solution to television’s relentless barrage of commercial interruptions.

When I was growing up in the ’80s and ’90s, we flipped through the channels and watched whatever was on. Without fail, that included about 12 minutes of extremely loud, extremely catchy 30-second commercial spots every hour. These ads were so ubiquitous that they often overshadowed the shows themselves in our collective consciousness, the jingles and jokes becoming joyful childhood memories right alongside “Twinkle, Twinkle, Little Star.”

If you’re doubting your exposure, feast your eyes on this hour-long compilation of ’90s commercials for kids. I specifically remember many of these and can sing along with almost every one.

When you’re done reminiscing, consider the brain cells wasted on all those rhymes, slogans and songs. And remind yourself that every one of these ads is specifically, neurologically designed to stick to a child’s brain. We use music and rhyme to teach them good stuff, and advertisers use the same techniques to get them begging for Cookie Crisp.

We can debate the value of any particular show, but I think we can all agree there are at least a handful of wholesome, educational, modern options for kids who watch TV. There will always be some merchandising — Daniel Tiger is a great teacher, and you can also buy his doll at Target — but Netflix and its competitors have done us…

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