The paradigm of advertising and marketing has undergone a massive change over the decades. This change is primarily fuelled by the ever changing and extremely high market competition and the advent of cheap and sustainable technology that has altered the very perception of mankind. What was before a necessity has now become a luxury, and what was before a luxury is slowly becoming impossibility. Although this statement may reek of skepticism, on the contrary, it has allowed for massive cultivation of standards of comfort, convenience and segment based marketing. On the whole, technology and the changing world require the corresponding change in advertising and marketing forms and campaigns. One such phenomenon is the advent of advertising lcd screens across the world on a massive scale.
Although these advertising lcd screens were slow in their spread, they have now become a prerequisite and a taken for granted tool in the arsenal of any business’s marketing campaign. Although the every-day consumer may look upon these screens only as a newer method of advertisement, a business owner understands the various benefits that they bring about which include:
Time Saving: Effective deployment of well networked advertising lcd screens over a stipulated or specified area can effectively reduce the need for advertisers to continually change the content manually on each poster or screen. With complete control from a single panel or computer, people can simply change their content at any time that they see fit simultaneously across all the screens in the network at one time. Compared to the traditional method of painting ads, placing boards and continually replacing content on repeatedly, each of these digital signage lcd screens is far more time saving.
Cost saving: Aside from the initial costs of buying these advertising lcd screens and setting them up, people face no other costs. This eliminates the need for hiring human help to change screens, setting up boards and painting and replacing the content on a regular basis. Since these display boards can be protected by the use of protective lcd enclosures and so on, the costs of maintenance become negligible in the long run.
A wide variety of fields and businesses use these display boards these days. Restaurants may use advertising lcd screens for notifications of happy hours and menus and offers, malls may use them for effective advertisement of their stores and products, gas stations and hotels may use them…