Walmart rolls out digital features at Alabama store

In an example of Walmart’s evolving e-commerce strategy, a company supercenter in Mobile County is allowing customers to digitally “try on” makeup through a virtual reality system called ModiFace.

“There are less than five of these in the country,” said John Wimsatt, store manager of the Tillman’s Corner Walmart, during a tour of the newly interactive store on Wednesday.

He then turned to the nearby nail station and applied a “tester strip.” The plastic attachment shows customers what colors of nail polish will look like once applied.

“I haven’t seen this anywhere else,” Wimsatt said.

Blurring lines

This isn’t your dad’s Walmart anymore. The changes in Tillman’s Corner, meant to blur to the line between the company’s digital and long-established brick-and-mortar shopping experiences, will be rolling out at Walmart stores throughout the U.S. as the world’s largest retailer battles for supremacy with online giant Amazon.

For now, the Tillman’s Corner is one of a small handful of Walmarts to combine all the new technological features and redesigns. The store will show off its makeover during a 9 a.m. grand reopening on Friday.

“This is one of the first stores of its kind in the nation, and we’re thrilled its right here in Mobile,” said…

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