When Peter Häggström Lindecrantz’s feet are actually on the ground, they stand on either side of the sports/fashion divide. This is a new stance for the onetime Olympic long jumper, who this year launched YMR Track Club, a line of “urban sportswear” named for his hometown sports club IK Ymer.
When the club was approaching its 100th anniversary, its members turned to Häggström Lindecrantz to assist them in marking the occasion. “They wanted all kinds of help from me, and I said, ‘I want to celebrate you in a different way.’ So, I started this brand in their name, and on their 100th anniversary day, I gave them a part of the company as a thank-you.”
The line began with an update of the club’s ’70s-era track pants and grew from there. The plush sweatshirt was developed after Häggström Lindecrantz happened upon some deadstock fabric in a factory that had been used for beach dresses in the ’80s. Never formally trained as a designer, this sporty Swede has been collecting sports gear throughout his career, often through trade. YMR Track Club’s Sydney Stadium hoodie was inspired by one such transaction made at the 2000 Olympics: “I swapped my ugly yellow jacket for a much cooler jacket from Portugal,” says Häggström Lindecrantz. “At least I have had some kind of value for all this swapping.”
While Häggström Lindecrantz’s inspirations come from near and far, he was determined to stitch made-in-Sweden tags into his garments and he was well-situated to do so; Borås, where he now lives, is home to the Swedish School of Textiles and it was once also a bustling center of production. “I’m really into locally produced things,” says the designer. “It costs a little bit more, but I think it’s the way to live in the future, to produce locally if you can—especially when you have the competence that we have here. With so many knowledgeable people [around], why not use them?”
Looking forward, the designer says he’ll stick to the YMR Track Club’s sports DNA, using details even more vintage and retro. In terms of marketing, though, he’s aiming to show a modern Sweden. “Diversity is very important for me,” Häggström Lindecrantz states. “I was one of the first male athletes in Sweden on a…